Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium.
At RAFA International®, we closely follow and master the trends that are used by search engines to index and identify websites.
This allows us to place our clients' websites on the first page of search engines' results and connect them to their target market.
Search Engine Optimisation
Being on the Internet is essential in today's world. But having a website is only the beginning. Bringing traffic consistently to
it and converting visitors to customers is a completely different ballgame. We help your brand stay on top, not just in your
customer's mind but where it matters on the first page of the search engine, with constructively developed Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies.
You're walking in one of the most popular streets in your city and you see a hoarding that just blows your mind away. Now, imagine
the same advertisement on the web. We capture the same emotions in the online space through compelling advertisements and using platforms that enable Search, Display, Repeat Targeting, Content Seeding and much more. We will help you expand your reach, find new customers and diversify your revenue streams.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit
sales or donations, and is meant to build loyalty, trust, or brand awareness.
We understand the potential of email when it comes to penetration, reach, life-span, engagement, and return on investment (ROI). We use e-mail to drive conversion of transactions including cross-selling, up-selling and retention.
Social Media Marketing
You want to hit the market with a bang, so you want to be everywhere on social media – Facebook, Twitter, YouTube, Pinterest, Instagram, etc.
We can Place you everywhere, but would that make sense to your brand. Being at the right place at the right time makes sense and that's what
we at RAFA International® believe in when it comes to a social media marketing plan. We help brands connect the right dots for optimized results.
The essence of online marketing is Social Media Strategy and we at RAFA International® provide you assistance at every step of it, be it planning, multimedia
sharing, developing effective content, blogging, social networking, tracking progress, monitoring the competition, updating and improving.